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Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker.

by Stanton, William J | tr. Celia Ascencio Lara.

Edition: 11Material type: Text Text; Literary form: Not fiction Publication details: México : McGrawHill, 1999, c2000Availability: Items available for loan: Biblioteca Tehuacán (2) Call number: HF5415 S74518 2000, .., Biblioteca Central Puebla (1) Call number: HF5415 S74518 2000. Items available for reference: Biblioteca Central Puebla Perdido (1) Call number: HF5415 S74518 2000. Not available:

Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker.

by Stanton, William J | Palos Baéz, Enrique. Tr | Dávila Martínez, Francisco Javier Tr.

Edition: 13Material type: Text Text; Literary form: Not fiction Publication details: México : McGrawHill, 2003, c2004Availability: Items available for loan: Biblioteca Central Puebla (12) Call number: HF5415 S74518 2004, ...

Comportamiento del consumidor / Henry Assael; Traducido por Carmen Aspe Solórzano

by Assael, Henry.

Edition: 6Material type: Text Text; Literary form: Not fiction Publication details: México : Thomson, 2004, c1999Availability: Items available for loan: Biblioteca Central Puebla (4) Call number: HF5415.3 A7718 1999, .., Biblioteca Tehuacán (2) Call number: HF5415.3 A7718 2004, ...

Estrategias de Harvard : innovación y nuevas tendencias en la mercadotecnia / Harvard Business School.

by Harvard Business School.

Material type: Text Text; Literary form: Not fiction Publication details: México : Promexa, 1987, c1987Availability: Items available for loan: Biblioteca Central Puebla (2) Call number: HF5415 E8818 1987, ... Not available:

Mercadotecnia / Laura Fischer, Jorge Espejo.

by Fischer, Laura.

Edition: 3Material type: Text Text; Literary form: Not fiction Publication details: México : McGrawHill, 2004, c2004Availability: Items available for loan: Biblioteca Central Puebla (12) Call number: HF5415 F57 2004, ... Not available:

Comportamiento del consumidor / Leon G. Schiffman, Leslie Lazar Kanuk; traducido por Victoria Flores Flores.

by Schiffman, Leon G.

Edition: 8Material type: Text Text; Literary form: Not fiction Publication details: México : Pearson Educación, 2005, c2005Availability: Items available for loan: Biblioteca Central Puebla (3) Call number: HF5415.32 S3518 2005, ...

Mercadotecnia : un enfoque integrador / Weidon Johnson Taylor, Roy T. Shaw ; traducido por Lorenzo Razo Morales.

by Taylor Johnson, Weidon.

Material type: Text Text; Literary form: Not fiction Publication details: México : Trillas, 1994, c1973Availability: Items available for loan: Biblioteca Central Puebla (1) Call number: HF5415 T3518 1994.

Nuevos fundamentos de mercadotecnia : hacia el liderazgo del mercado / Lourdes Münch Galindo

by Münch Galindo, Lourdes.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publication details: México : Trillas, 2005, c2005Availability: Items available for loan: Biblioteca Central Puebla (4) Call number: HF5415.122 M85 2005, ...

Biblioteca práctica de administración y ventas / Grupo Editorial Oceano

by Grupo Editorial Oceano | Prats, José María.

Material type: Text Text; Literary form: Not fiction Publication details: España : Oceano, 1982, c1982Availability: Items available for loan: Biblioteca Central Puebla (4) Call number: HF5006 .B5 1982, ...

Marketing social : estrategias para cambiar la conducta pública / Philip Kotler, Eduardo L. Roberto; traducido por Ignacio Ma. Martínez de Oñate.

by Kotler. Philip.

Material type: Text Text; Literary form: Not fiction Publication details: España : Díaz de Santos, 1992, c1992Availability: Items available for loan: Biblioteca Central Puebla (2) Call number: HF5415.122 .K6818 1992, ...

Fundamentos de mercadotecnia / Philip Kotler, Gary Armstrong; traducido por Guadalupe Meza Staines.

by Kotler, Philip.

Edition: 4Material type: Text Text; Literary form: Not fiction Publication details: México : Prentice-Hall Hispanoamericana, 1998, c1998Availability: Items available for loan: Biblioteca Central Puebla (1) Call number: HF5415 .K62518 1998. Not available:

Fundamentos de marketing / Philip Kotler, Gary Armstrong; traducido por Roberto Escalona García.

by Kotler, Philip.

Edition: 6Material type: Text Text; Literary form: Not fiction Publication details: México : Pearson Educación, 2003, c2003Availability: Items available for loan: Biblioteca Central Puebla (5) Call number: HF5415 .K62518 2003, ... Not available:

Marketing : un enfoque global / Jerome E. McCarthy, William D. Perreault; traducido por Rosa María Rosas Sánchez, Olivia del Carmen Farrés Domenzáin.

by McCarthy, Jerome E.

Edition: 13Material type: Text Text; Literary form: Not fiction Publication details: México : McGrawHill, 2001, c2001Availability: Items available for loan: Biblioteca Central Puebla (4) Call number: HF5415.13 .M36918 2001, ...

Marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel; Traducido por Adolfo Deras Quiñones

by Lamb, Charles W.

Series: Soluciones empresarialesEdition: 4Material type: Text Text; Literary form: Not fiction Publication details: México : Thomson, 1998, c2002Availability: Items available for loan: Biblioteca Central Puebla (1) Call number: HF5415 L26218. Not available:

Marketing : decisiones y conceptos básicos / William M. Pride, O. C. Ferrell; Traducido por Julio Coro Pando

by Pride, William M.

Edition: 2Material type: Text Text; Literary form: Not fiction Publication details: México : McGrawHill, 1982, c1982Availability: Items available for loan: Biblioteca Central Puebla (1) Call number: HF5415.13 .P7418 1982.

Marketing de servicios : un enfoque de integración del cliente a la empresa / Valarie A. Zeithaml, Mary Jo Bitner.

by Zeithaml, Valarie A.

Edition: 2Material type: Text Text; Literary form: Not fiction Publication details: México : McGrawHill, 2002, c2002Availability: Items available for loan: Biblioteca Central Puebla (2) Call number: HD9980.5 .Z4518 2002, ...

Publicidad : diseño gráfico publicitario / Traducido por Eugeni Rosell Miralles

Series: Biblioteca de DiseñoMaterial type: Text Text; Literary form: Not fiction Publication details: México : Gustavo Gili, , c1995Availability: Items available for loan: Biblioteca Central Puebla (1) Call number: HF5823 .P7618 1995.

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